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CAA Marketing : ウィキペディア英語版 | CAA Marketing Established in 1998 as the marketing division of Creative Artists Agency, CAA Marketing is made up of a team of marketing strategists servicing CAA brand clients. 〔(On the Creative Floor: Creative artists agency | Advertising news | Campaign )〕 〔(Ari Emanuel: Agency Killer | Adweek )〕 They are best known for their partnership deals and creating branded content for fortune 500 companies. 〔(Stars Align - Ann-christine Diaz - Feature - Creativity Online )〕 == Notable campaigns ==
* Chipotle’s "Back to the Start" short video featuring Willie Nelson covering Coldplay's "The Scientist". In 2012 ”Back to the Start” won two Cannes Grand Prix awards in Film and Branded Content. 〔(CAA, Chipotle Snag Two Grand Prix—in Film and Branded Content | Adweek )〕〔(Creativity 50 2012: CAA Marketing | Special Report: Creativity 50 - Advertising Age )〕 * First and second brand films ever accepted to the Sundance Film Festival, for client eBay 〔(Jae Goodman » This is my official CAA bio. Fancy, eh? )〕 * Driving force behind Coca-Cola’s long-standing partnership with American Idol, * Hasbro’s Transformers film franchise. 〔 〔(Big Players, Big Ideas: Jae Goodman & David Messinger | Adweek )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「CAA Marketing」の詳細全文を読む
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